Sometimes you just need a couple of slogans to catch on in an organization to really drive an idea. Here are some slogans that have worked in various transformations.
Start with 'why'
Go and see
No demo, no numbers
Ship it, dont' WIP it
Continuous flow; continuous dough
Stop starting, start finishing
Right to left, top to bottom
Diversity trumps ability
Focus on the problem not the people
Don't treasure what you measure
Treat defects as evidence of missing tests
Pair programming is pair thinking, not pair typing
Assume variability, preserve options
Scope doesn't creep. Understanding grows
You can't scale crappy code
Intergration points control product development
Develop on a cadence; deliver (release) on demand
Lead people; manage things
Nail it before you scale it
Value is rare, extreme and obvious in retrospect
Never mistake motion for action
'Yes' is easier to say; 'No' is easier to do
Be quick but don't hurry
No one has to change; survival is optional
Its better to prepare and prevent than to repair and repent
We never have time to do it right but we always have time to do it twice
Don't trade uncertain earliness with certain lateness
Don’t move information to authority; move authority to the information.
Respect the ceremony
Zero failure is a failure
MindWIP
Stop controlling people; start controlling value delivered
Don’t begin if you’re not all in
Disagree, then commit
Absolutely #noabsolutes
What, so what, now what
Don't inspect and forget!
Delivering value to the customer takes priority over delivering features
Persistence beats resistance
Dependencies mean delays (or risk)
The answer is SAFe; now what was the question?
Improved DX (developer experience) means improved CX (customer experience)!
The longer things take, the longer they will take
Have we done enough for now for this product or service?
You can do it all, just not at the same time